Performing production of ceramic sanitary ware since 1981, SEREL is among the leading companies which offers economic, aesthetics and comfort featured products to world markets with professional management mentality.

Having a rigorous, innovative and leading approach in its product development activities, SEREL considers demands in detail and adopt unique designs.

With its wide product range, SEREL ranks among the first brands supported by Turquality, which is the only state-funded branding program in the world.

Providing eco-friendly products by preventing waste of the limited resources in the world is one of the principles of SEREL.

SEREL continues its activities by applying TS EN ISO 9001 Quality Management System, TS EN ISO 14001 Environmental Management System, ISO 18001 Work Health and Safety and TS ISO 10002 Customer Satisfaction norms. 

Throughout the years, SEREL has been adopting new technologies in ceramic sector and improve its product range. R&D works such as water saving water closets, Extraclean surface technology, Hygiene Plus Technology preventing formation of bacteria on surface, anti-bacterial featured 'SEREL' toilet covers and 'Hands Free Cleansing System' integrated on the water closet are among the innovative works of SEREL.

SEREL will be preserving its sensitivity to the environment and life and with its contemporary and original designs, customer oriented thinking, its indispensable quality will remain together for years.